client

At A Glance

Priya N. · Marigold Ceramics

Programme

1:1 Coaching · 6 months

focus

Pricing · Boundaries · Mindset

Ready for your own turnaround?

The starting point

On paper, Priya's ceramics studio looked like a success — every drop sold out in minutes, her inbox was full, and her calendar had no white space in it at all. Underneath, she was exhausted and barely breaking even. She was pricing from fear: terrified that if she raised her numbers, the orders would stop.

What we did

We started with the story, not the spreadsheet. Before touching a single price, we unpicked the belief that her worth was tied to how busy she looked. Then we rebuilt the numbers from the value her work actually delivered — and put boundaries around her time so the business could breathe.

“Chelsea helped me see that being fully booked isn't the same as being paid what I'm worth. That reframe changed everything.”

We repriced the core collection, introduced a considered made-to-order tier, and replaced the frantic monthly drops with a calm, seasonal rhythm and a genuine wait-list. Each change was small on its own; together they rebuilt the whole business.

Where she is now

Six months on, Priya works ten fewer hours a week and takes home more than double. The wait-list means she can plan months ahead instead of scrambling drop to drop — and for the first time, she talks about her studio like something she's proud to have built, not something that's running her.